We’re excited to share that Viafoura’s full suite of community engagement tools is now live across McClatchy’s 29 daily newspapers. As a prominent American publishing company with a weekly circulation...
Read More
Discover the latest trends and best practices in customer experience. Featuring tips, how-tos, white papers, customer experience case studies and news.
We are thrilled to announce that Gambling.com Group has chosen Viafoura to elevate their digital experience and community engagement. Gambling.com Group is a premier provider of digital marketing services for...
Read More
Embracing Community over Audience: A Strategic Shift for Brands In today's rapidly evolving attention economy, media brands face the challenge of not just attracting but also engaging and retaining their...
Read More
Viafoura is excited to announce our latest collaboration with Maine Trust for Local News. The Maine Trust for Local News is the state’s largest network of independent news and media...
Read More
We are thrilled to announce that Wise Publishing has partnered with Viafoura to enhance community engagement and provide a richer, more interactive experience for readers on Money.ca. Reaching over 10...
Read More
We are thrilled to announce that Viafoura has partnered with Les Coops de l’information to bring an enriched digital experience to their esteemed regional media outlets, including Le Droit, Le...
Read More
As a news fiend, a data enthusiast, and amateur philosopher, I spend my days pondering the future of the media industry and developing best practices to make the internet a...
Read More
Mission, Culture and Values: My first six months as a Viafourian! Six months ago, I accepted a new position as Enterprise Customer Success Manager at Viafoura. Joining a fast-moving team...
Read More
We are thrilled to announce the successful go-live of Money.it, the foremost all-digital publisher for Italian-speaking audiences, in collaboration with Viafoura! This strategic partnership, spearheaded by Dimitri Stagnitto, the Founder...
Read More
In the ever-evolving landscape of digital media, one thing remains constant: the need for engaging and interactive user experiences. The Toronto Star, one of Canada's leading publishers, reaching over 6...
Read More
We're thrilled to share some exciting news that's sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation...
Read More
Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment...
Read More
Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page. Why is recirculation a...
Read More
2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of...
Read More
As Trust & Safety move to the forefront of legislative assemblies around the world [https://www.canada.ca/en/canadian-heritage/campaigns/harmful-online-content.html] [https://www.gov.uk/guidance/a-guide-to-the-online-safety-bill], creating an online community that is a safe space for all is more important...
Read More
Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on...
Read More
This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle...
Read More
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract...
Read More
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their...
Read More
This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s...
Read More
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising...
Read More
